The artist Max Jurasch, born in Vienna in 1973, has developed brand identities, packaging and campaigns for well known designers in the advertising industry, he developed brand identities, packaging and campaigns for renowned national and international companies. He gained experience in all visual disciplines and has received numerous awards for his design work. In his profession often between authenticity and irritation, Jurasch likes to push this paradox to the extreme in his artistic work. He often makes use of the brief, striking visual language of advertising - but with the signs reversed: his speciality, digital retouching, is not used as a stylistic means of embellishment but as a vehicle of suggestion.